Why I Started PWR (Plastic Waste Reduction) Coalition


Since the spring, I've been doing some wonderful deep personal healing work ANNNNND... cooking up my latest project!

Just in time for #plasticfreejuly—yep, that's really a thing. It's called the PWR Coalition (PWR = Plastic Waste Reduction).

When our family visited Bali and Thailand early this year, our hearts broke when we saw the beaches and ocean filled with plastic.

It's a sight I can never unsee. 😭

At first, I wondered why they didn't clean it up. Then, I found out that they do. Every day. And the current brings it right back in a few hours later.

I started thinking about what I could do to help make an impact on this HUGE problem.

In addition to continuing to drastically reduce my own plastic use, I wanted to help others do the same.

And then, I came up with an idea - PWR (Plastic Waste Reduction) Coalition!

Teaming up with local environmental activist and Anti-plastic Queen, Susan Nance, we're on a mission to inspire and embolden you to practice living sustainably and reduce your plastic use.

Our first project is to go into classrooms to educate youth about the problems of plastic. Kids care a lot about the earth. The problem is they don't have a lot of power since they're too young to vote or pay taxes.

We want to support them with solutions. So, after our classroom presentation, we're offering each person a free PWR PAX—pouches with silverware forks and spoons students can use instead of plasticware and may also choose as a way to school the adults in their lives about the dangers of plastic and what we can each do personally to curb our plastic use.

This will be an intergenerational community project to empower youth and shift mindset from consumption to conservation. Once we've proven the model in our area, we'll roll out a blueprint for other communities to do the same.

You can help make it happen.

I hope you'll join our PWR community so we can make a greater impact together!

Thank you,
💜 Allison


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